HIGHLIGHTS
"ART TO THE MAX"
A unique collaboration with Red Bull Racing and Automobilist to create the fist Art Edition, a print customised by an artist in Milton Keynes warehouse.
The main goal was to introduce the cooperation between Red Bull Racing and Automobilist to RBR’s fanbase.
My key responsibility was to manage the project cooperation with RBR and utilise the comms.
HIGHLIGHTS
FOOTSHOP x KANGAROOS
Leading a cross department team to
the release of the first sneaker collab between a Czech store and an international brand.
I was involved in the product development and then oversaw all the steps of sampling, packaging, POS, content, PR, online campaigns and the release event.
HIGHLIGHTS
FOOTSHOP x LAFORMELA
The first collaboration of Footshop and a fashion brand presented at the Prague Fashion Week catwalk.
My key responsibilities were mainly to meet the strict deadlines of the fashion week, oversee release events, PR, content and campaigns.
HIGHLIGHTS
HOTEL KYJEV
An award winning & NY Times-covered piece, the biggest street art to date in the Central Europe in coop with the Bratislava based photographer Lausy Auber.
Using retail and ecommerce and its space and channels as a free platform for various artists was always the right way for me. This project sits on top of the cake.
We helped to create an outstanding piece but also generated significant media coverage with massive PR and events, which were my responsibilities to take care of.
HIGHLIGHTS
adidas Consortium A/D
With only two weeks from the idea to execution, the A/D pack installation at Fashiondeala in Prague was one of four A/D release events globally and one of the most spectacular I have ever had a chance to work on.
It was a close cooperation with a production agency, event department and the venue. With no time to spare, the result was the most photographed space of the event.
HIGHLIGHTS
FOOTSHOP VNITROBLOCK OPENING
As the Footshop Prague store moved to a new location, we teamed up with hh global (EYELEVEL), a retail design company, to give the space a fresh look.
As the cooperation was significant for both the subjects, it was not only about design and production but also about joint PR, an opening event and content. We had to find a way for both the brands to present the work in their segment and to keep it relevant as well.
HIGHLIGHTS
NIGHT CRUISE
How hard could it be to organise a drifting event at a shopping mall parking lot with 1,500+ spectators and to make it all legal without upsetting the police and local authorities?
It took me some time to negotiate the conditions and agree on all the rules and security but…
What was once a dream become reality with more similar events following this initial success.
MORE STUFF
CURATED EVENTS
Automobilist @ Speed Dates
24h Le Mans Print Store
Footshop Budapest Opening
Vans x Karl Lagerfeld
Vans x Pendleton
Vans x Disney
Vans Back 2 School
Puma Fenty
Vans Late NIght Snack
Reebok x Montana Cans
adidas Deerupt
Countless skateboarding contests
and many more…
CURATED POS
24h Le Mans Print Store
F1 Print Store
Silverstone Store (British GP)
Vans
adidas
Nike
Reebok
Puma
Under Armour
The North Face
KangaROOS
Y-3