WORK
I have been building up my professional skills by challenging myself throughout my entire career. I deeply understand brand building and marketing while in my free time I have also been involved in various projects as a consultant or partner in product strategy or operations.
I’ve had the privilege to manage various teams and to learn to lead by example. This helped me appreciate the importance of team-work and cross-department cooperation as well as building the relationships and working with worthy goals.
I prioritise continuous education, firmly believing that progress and knowledge are the only ways forward.
SNEAKERS
The sneaker game hit me when I started skateboarding in the times of Nike 6.0 and the first Vans TNT pro models. Later it became an obsession fed by the environment I worked in.
For me, the game is not about hyped product but rather about materials and the stories behind, which I usually try to match with the same story of LEGO set on the shelf next to the sneakers.
SPORTS
Board sports are the love of my life. I have been riding on snow and the streets for over two decades and for more than a half of that time, I’ve also been involved in shaping the community whether as a journalist, spots builder, sponsor or event organiser. Beyond board sports, running and biking is definitely the quickest way to clean my head and re-think ideas.
I also closely watch many sports as a fan. This goes far back to the times when I wanted to be a sports journalist. So, anything from the WRC, F1, Premier league, darts, MLB or ice hockey has my attention as well.
TRAVELING
There is nothing better than discovering new places and cultures… and food! Even in the internet era when the world is shrunken in our phones, it does not give you the real experience and context (and the food!).
I started travelling on my own with my board and friends as soon as possible and it became an addiction over time.
COOKING
Cooking Czech food is my connection to heritage, blending tradition with modern twists. From svíčková to goulash, each dish tells a story of Czech culture. It’s my creative sanctuary, where I share warmth and richness with others.
In today’s fast-paced world, cooking Czech food is my ultimate relaxation. Chopping veggies and simmering sauces soothe me, letting me immerse fully in the present. It’s about feeding the soul as much as the body.
CARS
Car brands were one of the first I learned to recognise as a kid. I love cars’ aesthetics in general, no matter the brand or age but I am a big fan of ‘80s and ‘90s sports cars made in Japan, Germany and Italy.
AI & BLOCKCHAIN
As AI becomes more ingrained in our daily routines, I view it as a vital partner, aiding in task automation, data analysis, and decision-making. Whether I’m delving into investment prospects or refining marketing strategies, AI serves as an indispensable asset in my professional endeavours.
The emergence of blockchain technology offers promising avenues for brands in the digital sphere. I actively monitor developments in this space, studying both triumphs and setbacks to extract valuable insights for future initiatives